‘Choose South Cumbria’ shortlisted for prestigious national health award

The Choose South Cumbria campaign has been shortlisted for a prestigious national award for its work in promoting South Cumbria as a place to ‘work, live, learn and play’.

Choose South Cumbria is a campaign, run by the CN Group (Cumbrian Newspapers Group) working in partnership with a wide-range of employers and service providers including University Hospitals of Morecambe Bay NHS Foundation Trust (UHMBT), Cumbria Clinical Commissioning Group (CCG) and Cumbria Partnership NHS Foundation Trust (CPFT), which looks to encourage people to consider the area as a place to live and / or work.

choose south cumbria

The campaign has been shortlisted for the Health Service Journal (HSJ) Strategic recruitment award at this year’s Healthcare People Management Association (HPMA) awards. The HPMA Excellence Awards 2016 recognises and rewards ‘outstanding work in healthcare human resource management’ and recognises ‘well-planned, well-designed and well-executed work that has helped healthcare organisations to achieve their recruitment goals’.

Karmini McCann, Workforce Business Partner, UHMBT, said:

“Attracting talent to South Cumbria has always been a challenge, and is one shared by other major employers in the area, including BAE Systems, GSK and Kimberly-Clark.

“In order for us to recruit to a number of hard to fill specialist roles, we have to attract talent from the wider UK and beyond. As employers in South Cumbria, we realised that pooling resources, including financial, behind a single brand like ‘Choose South Cumbria’ allows us to achieve more exposure with the CN Media Group as content publishers.

“Our vision is to build a brand identity which promotes South Cumbria as the place of choice to live, learn, work, play and do business. It is primarily aimed at those looking to relocate to South Cumbria and young people considering their career options.

“We are really pleased that our work has been recognised at a national level and hope that it will help our campaign even more and bring the best people to work in our communities.”

Some of the initiatives which have helped the organisations involved in Choose South Cumbria to achieve their recruitment goals included: recruitment events, local and national advertising and a week-long online ‘Virtual Careers Fair’ where the three organisations ran an NHS ‘virtual stand’ which offered careers advice, ‘chat rooms’ and webcasts.

David Wilkinson, Director of Workforce & Organisational Development at UHMBT said:

“Choose South Cumbria is an excellent example of the wider Better Care Together strategy which aims to co-ordinate care across our partner organisations working in health and social care across Morecambe Bay”.

“Karmini has done an incredible job and I would like to thank her for all her hard work leading on this exciting piece of work and also thank our partner organisations too”.

Luke Dicicco, Project Manager of Choose South Cumbria, said:

“We’re delighted that the campaign has been shortlisted for this prestigious award. It has been inspiring people from the UK and beyond about the career opportunities available through the NHS and partners across a wide variety of industries. Add to this the fantastic lifestyle Cumbria has to offer, we think we have a strong story to tell. So it is great that this story, and the way we tell it through the campaign, has been picked up by the judges, and recognition to all the hard work that has been put in by the Choose South Cumbria team and partners.”

Lynn Marsland, Director of Workforce & Organisational Development at CPFT said,

“It’s good for our organisations to be working together around recruitment, sharing best practice and innovation”

The campaign has now expanded to Choose Cumbria to promote the career and lifestyle opportunities throughout the county. For more information about ‘Choose Cumbria’, please visit:http://www.choosecumbria.co.uk

For more information about this year’s Healthcare People Management Association (HPMA) awards, please visit: http://www.hpma.org.uk/award.

The 2016 HPMA Awards takes place in London on Thursday 30 June.