Specialist Breastfeeding Health Visitors have been nationally recognised for their work

The commitment of Cumbria Partnership NHS Foundation Trust (CPFT) to increase the amount of woman who choose to breastfeed in the county has been recognised by a leading international children’s charity.

The Trust has been awarded a Certificate of Commitment by the United Nations Children's Fund (UNICEF) in acknowledgment of plans to achieve their Baby Friendly accreditation.

Diane Clark and Fiona Sim, Specialist Health Visitors for breastfeeding at CPFT, have been leading the implementation of the Trust’s breastfeeding policy and UNICEF’s Baby friendly Initiative with the support of Cumbria County Council Public Health to improve breastfeeding rates in Cumbria.

Fiona Sim said:

“We decided to join forces with the Baby Friendly Initiative to increase breastfeeding rates in Cumbria. We felt this was really important as breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as cardiovascular disease, asthma and diabetes in later life. We also know that breastfeeding reduces the mother’s risk of some cancers-although mums may be more interested in hearing that it is easier, cheaper and simply less hassle than bottle feeding.”

Diane Clark said:

“We set out to ensure that all mums and babies are supported to form a strong loving relationship, as this is the best start for every new baby. By receiving this award, it highlights our determination to make sure that we are doing everything we can to support new mothers and babies.”

Throughout the year, CPFT’s Specialist Health Visitors have been training all Health Visiting staff on breastfeeding to ensure they can give the best advice and support to mums in Cumbria.

Jo Hiley, Associate Director of Nursing for Cumbria Partnership NHS Foundation Trust added:

“We are thrilled to receive the Certificate of Commitment from UNICEF UK. We ultimately want to ensure that all mums and babies in Cumbria are supported – whatever their choice of feeding method. This award will give local mothers the satisfaction of knowing that our staff are aiming to provide the highest standard of care.”

The Baby Friendly Initiative, set up by UNICEF and the World Health Organisation, is a global programme which provides a practical and effective way for health services to improve the care delivered to mothers and babies. The initiative in the UK also aims to ensure that new families receive the best quality support to enable successful breastfeeding.



For further information visit the UNICEF Baby Friendly website.